Starting Your Green-Building Business: How to Succeed in the Eco-Friendly Market

by Joyce Wilson, Teacherspark.org

It’s no secret that the world is shifting toward a greener, more sustainable way of life. As such, the demand for green-building businesses has never been higher. If you’re interested in running your own eco-friendly company and making a difference in the world, this guide is for you. Today, Dendritics LLC outlines everything from creating a business plan to finding certified professionals – all with an eye toward helping you create a successful green-building business. Let’s get started!

IT STARTS WITH A BUSINESS PLAN

Every great endeavor starts with a plan, so it should come as no surprise that creating a solid business plan is the first step to launching a successful green-building company. Your business plan should include details on your target market, operations, finances, and marketing strategy. The goal here is to create an efficient roadmap for success that will help you stay organized and focused as you move forward.

Naturally, you’ll also need to start your actual business, which includes choosing the appropriate structure. There are a number of business structures to choose from, but an LLC (limited liability company) is a popular choice because of the flexibility, reduced paperwork, legal protections, and tax benefits that it provides. However, regulations can vary from state to state, so it might be best to enlist the help of an online formation service that’s already well-acquainted with the requirements of starting a New Hampshire LLC.

TURN TO NETWORKING

One key factor in any successful business venture is networking within your industry. This means attending conferences and trade shows, joining professional organizations, and connecting with other industry professionals online via social media or email lists vs. Building relationships within your industry can help you make connections and gain insight into new trends and developments.

YOUR MARKETNG STRATEGY

Marketing is key when it comes to growing your green-building business. You’ll want to develop an effective digital marketing strategy that includes SEO optimization, content creation and social media promotion. You should also consider traditional advertising methods such as print ads or television commercials if they align with your budget and target audience.

BUILD A TEAM

No matter how talented or visionary you may be, having the right staff on board can make all the difference when it comes to growing your business. When recruiting new employees make sure to look for individuals who have experience working with eco-friendly materials or technologies as well as those who are passionate about sustainability initiatives.

GARNER GREEN CERTIFICATIONS

Investing in professional certifications can help set your green-building business apart from its competition by providing third-party validation of work quality and expertise on green-building techniques and principles. Certifications also come with invaluable training opportunities that can further bolster your team's knowledge base while increasing customer confidence in your services. There are several certifying bodies out there such as LEED (Leadership in Energy & Environmental Design) which offer professional certifications on various aspects of green building techniques and design principles.